Our client:

• A homegrown start-up B2B cross-border trade platform that focuses on F&B/FMCG products to support buyers and suppliers to grow their businesses internationally.

Main Responsibilities:

• Assume the P&L of wholesale’s online growth and expansion targets; strategise and optimise SME buyer acquisition

• Lead sales, business development and marketing team to develop holistic marketing strategy and campaign calendar to acquire buyers

• Structure growth tests to identify opportunities and insights, adopt creative problem-solving approach to accelerate growth

• Identify and pitch to partners to collaborate and expand the outreach of acquisition channels

• Deliver high-quality engagements for customers, prospects and partners by planning best-in-class events and programs

• Establish the right marketing program for customers worldwide to increase their lifetime value

• Measure acquisition effectiveness – Find ways to collect data and adjust based on feedback to evaluate growth strategy and inform future initiatives, and you’ll own the collection of market and customer insights to improvise the marketing campaigns and messaging

• Continuously examine & analyze the wholesale business performance from sales, merchandising, marketing and operations perspective, use the insights to further drive growth and guide strategy team to create relevant reports

Required:

• At least a bachelor degree in marketing/communications or equivalent

• At least 7 years of experience in e-commerce or similar expansion positions with at least 3 years of managerial experience

• Experience in performance marketing and content marketing will possess an added advantage

• Effectively bilingual to liaise with both Chinese and English speaking stakeholders

• Strong communication skills with the ability to partner and influence stakeholders effectively.

• A team player who can multi-task and ideally passionate about learning and coaching

• Excellent analytical skill with ability to synthesize insights from different kinds of data and insights

• Resounding writing skills for presentations and reports

If you are a good team player who meets the requirements of the above position, please email a detailed resume in MS Word format to:

boonlai.toh@wisenetasia.com
or contact Boon Lai for a confidential discussion.

EA Registration No.: R1872845
WiseNet Asia Pte Ltd
Licence No. 11C5663
Tel: +65 9239 7509
www.wisenetasia.com

All applications will be treated in strictest confidence.
We regret that only short listed candidates will be notified

WiseNet Asia is a professional Human Resource advisory firm serving the talent needs of our clients. Established in 2011, we are headquartered in Singapore, with presence in Malaysia, Chongqing, Shanghai and Hong  Kong.  With offices situated in different parts of Asia, our team of headhunter are strategically positioned within the reach of our clients and we can offer quality assistance to international organisations looking to expand their presence in Asia.   We offer services in talent acquisition (Headhunting), talent transition, talent development and HR Outsourcing.