On 17 December 2024, a dedicated exchange session to assist enterprises in exploring overseas markets was recently held at the Chongqing Lianglu Guoyuan Port Comprehensive Bonded Zone (CBZ), located within the China (Chongqing) Pilot Free Trade Zone.

The event brought together experts from the Liangjiang New Area (Pilot Free Trade Zone) People’s Court, Standard Chartered Bank’s Chongqing branch, Singapore’s Fuzilin Group, and Wisenet Asia, among others. Through in-depth case studies, speakers provided actionable insights into the challenges of international expansion and strategies to overcome them, covering key aspects such as legal compliance, financing, talent acquisition, and overseas business registration. The session was attended by over 30 representatives from the Chongqing Municipal Commerce Commission, Enterprise Singapore, and various companies within the CBZ.

Addressing Legal Risks in Trademark Registration

Yu Bo, Deputy Chief Judge of the Intellectual Property Tribunal at the Liangjiang New Area People’s Court, shared expertise on the legal risks associated with foreign trademark registration, particularly in relation to OEM trademark infringement. Using vivid examples, Yu guided enterprises on safeguarding their intellectual property rights.

Financing Solutions for SMEs

Chen Youshan, a consultant from Standard Chartered Bank’s SME Banking division, presented tailored solutions for foreign trade financing. She explained the application of various types of letters of credit in international trade, offering practical strategies to address common challenges faced by SMEs, such as high financing costs and limited access to credit.

Talent Management in Cross-Border Operations

Ocean Guan Zhongjie, Deputy General Manager for China at Wisenet Asia, discussed the talent management challenges arising from cultural differences in cross-border operations. Guan shared unique perspectives and practical solutions for managing multinational teams effectively.

Exploring Opportunities in Southeast Asia

Ouyang Qianhu, Assistant Manager at Singapore’s Fuzilin Group, provided a comprehensive overview of the Southeast Asian market. She offered valuable advice on industry selection, business model development, and key considerations for company registration in the region.

Practical Insights for International Growth

Participants praised the event as an invaluable platform for gaining practical guidance. They appreciated the opportunity to hear directly from experts across legal, financial, human resources, and consulting domains, equipping them with effective solutions for navigating international markets.

The head of the China-Singapore Collaboration Department within the CBZ highlighted the event as an innovative expansion of the zone’s enterprise service center capabilities. Looking ahead, the CBZ plans to leverage the China-Singapore (Chongqing) Connectivity Initiative to enhance its service ecosystem further. It aims to provide “one-stop” solutions for enterprises looking to establish themselves overseas while fostering an international professional service environment. These efforts will empower companies to shine on the global stage and drive their international success.

View original article in Chinese: 赋能“新”机遇，出海有策略！重庆两路果园港综合保税区企业出海新加坡专题交流会举行